Essential Roles to Assign at Startup
This is a planning document for a small startup.
When forming a new company, in this case a software devlopment startup - you need to cover the bases on the roles to be performed. This is a draft of a document to define and assign roles.
Starting a software development company—especially one that plans to support both open-source and proprietary products—means you need to balance technical, business, and community roles early on. With a small team, people will likely wear multiple hats, but you still need clear ownership of responsibilities.
Here’s a structured breakdown of essential roles you should assign at the start:
Leadership & Business Operations
- CEO / Managing Director (Vision & Strategy)
- Sets company direction, manages business relationships, defines long-term goals, and ensures alignment between technical and business objectives.
- Operations/Finance Lead
- Handles incorporation, contracts, accounting, legal compliance (licenses, IP, open-source obligations), and funding strategy.
Product & Project Management
- Product Manager
- Defines what to build, manages roadmaps, coordinates between development and business. Prioritizes open-source community needs vs proprietary customers.
- Project Manager / Scrum Master (can be combined with above in small teams)
- Ensures deadlines are met, tasks are tracked, and communication is clear.
Engineering & Development
- Lead Architect / CTO
- Owns technical vision, system architecture, technology stack choices, and ensures code quality/security.
- Software Engineers (Backend, Frontend, Full-Stack)
- Build the actual products. Early on, assign engineers flexibly by strengths, but establish code ownership areas (e.g., APIs, UI, DevOps).
- DevOps / Infrastructure Engineer
- Manages cloud, CI/CD pipelines, deployment, security hardening, and scalability. In a tiny team, the Lead Architect may cover this role initially.
Community & Customer Engagement
- Developer Relations / Community Manager
- Especially critical if you’re building open-source. They handle documentation, GitHub issues/PRs, forums, Discord/Slack, and evangelize your projects.
- Customer Support / Success
- For proprietary products, ensures paying customers are supported. Early on, engineers and PMs may share this responsibility.
Design & User Experience
- UX/UI Designer
- Focuses on usability, branding, and interface design. If absent, developers often improvise—but UX debt builds fast, so don’t skip this role for long.
Quality & Security
- QA / Testing Lead
- Owns testing strategy (unit, integration, regression, load testing). Initially, engineers can test their own code, but someone should champion test coverage.
- Security Lead (can be combined with QA/DevOps)
- Ensures open-source compliance, handles data protection, monitors vulnerabilities (CVE patching, dependency scanning).
Sales & Growth (Proprietary Focus)
- Business Development / Sales Lead
- Builds client relationships, handles licensing deals, and develops pricing models for proprietary solutions.
- Marketing Lead (often combined with community early on)
- Drives awareness, builds brand identity, and manages social presence.
Practical Tips for a Small Team
- Double-up roles: In a 4–6 person team, people will wear multiple hats. Example: one person might be CTO + DevOps + Security, while another is Product Manager + Marketing + Community.
- Assign ownership, not titles: Make sure every domain (tech, product, community, business) has a clear owner, even if one person holds several roles.
- Document role boundaries: Write a short one-pager per role (responsibilities + decision rights) to avoid overlap and confusion.
- Plan for scaling: Define which roles to split out first as you grow (usually DevOps, QA, and Sales).
Minimal viable role setup for a 4–5 person company:
CEO/Business Ops
CTO/Lead Engineer
Product/Project Manager
Developer(s)
Community/Marketing/UX (can be one person at first)
📊 Org Chart for a Software Development Company
Startup Phase (4–6 People)
(Minimal viable team, overlapping responsibilities)
CEO / Managing Director
│
┌───────────────────┴───────────────────┐
│ │
CTO / Lead Engineer Product / Business Lead
│ │
┌────┴────┐ ┌──────┴──────┐
│ │ │ │
Developer(s) DevOps / QA Marketing & Community Manager
Customer Success (shared)
Growth Phase (20–30 People)
(More structured, role specialization begins)
CEO
│
┌──────────────────────┼──────────────────────┐
│ │ │
CTO COO / Operations VP of Product
│ │ │
┌────┴─────┐ ┌────┴─────┐ ┌────┴─────┐
│ │ │ │ │ │
Eng. Leads Security Finance / Legal Product Managers
│ │ │ │
│ │ HR / Recruiting Project Managers
│ │ UX/UI Designers
│ │ Technical Writers
│
├── Backend
├── Frontend
├── Mobile
└── Infra / DevOps
⚖️ Scaling Strategy
- First hires after core team: QA/Test Engineer, dedicated DevOps, and a Community/Customer Support specialist.
- Second wave hires: Product Manager, Sales Lead, and dedicated UX/UI Designer.
- Third wave (approaching 30 people): Split roles into leads (Backend Lead, Frontend Lead, etc.), formalize Security, and add HR/Finance staff.